Our Team

For each research project, WMR brings our clients a select team of specialists specifically chosen to meet the particular needs of that project. Our relationship associates are hand-picked from across Canada and the U.S., and represent the gold standard among phone and internet data collection directors, data analysts, statisticians, and specialists in qualitative analysis.

All this and one easy and consistent WMR point of contact for you – from project plan to successful close and application of findings to your business practice.

Sheila A. Weaver, CMRP
Founder and Principal

» View Sheila's biography

One of Western Canada’s most highly acknowledged market researchers, Sheila Weaver brings 20 years of professional experience to bear on clients’ strategic marketing research questions.

Sheila’s experience spans the gamut of qualitative and quantitative methodologies. A professionally trained and broadly experienced interviewer and focus group moderator, she is equally expert in quantitative survey and analytic design.  

Sheila’s professional roots lie with Procter & Gamble and TVOntario in Toronto. Prior to launching Weaver Marketing Research in 2002, Sheila served as Vice President of Environics West.

Over the past several years, Sheila’s work has focused on questions related to public and customer satisfaction and perceptions of brand image / corporate reputation. Clients include:

  • TELUS Communications
  • TELUS Mobility
  • Alberta Securities Commission
  • Alberta Research Council
  • Canada Safeway
  • Capital Health Authority
  • Institute of Chartered Accountants
  • Loblaws
  • Petro-Canada
  • Shoppers Drug Mart
  • Suncor, and
  • various communications agencies.

Sheila offers seasoned expertise in testing tactical initiatives. She is best known for her conceptual design and analysis, incisive reporting, and for her customized approach to strategic marketing issues.

Sheila holds the Marketing Research and Intelligence Association (MRIA) designation of Certified Marketing Research Professional (CMRP), in recognition of her level of professionalism in the industry and her commitment to following the MRIA Code of Conduct.

Among her various volunteer activities, Sheila currently sits on the Marketing Committee of the Calgary Chamber of Commerce, and is the Education Chair for the Alberta Chapter of MRIA.